Wikinomics


 * __Wikinomics Chapter Assignments__ Meeting Wednesday November 9th at 9PM Pacific time **


 * __1 Andrea__ **
 * __2 Debbie__ **
 * __3 Harmoni__ **
 * __4 Lucy__ **
 * __5 Matt L__ **
 * __6 Lilly__ **
 * __7 Trey__ **
 * __8 Matt W__ **
 * __9 Annie__ **
 * __10 (Shawntel) Half of the Group__ **** __Andrea,__ **** __Debbie,__ ** ** __Harmoni,__ ** ** __Lucy__ **
 * __11 Half of the Group__ **** __Matt L,__ **** __Lilly,__ **** __Trey,__ **** __Matt W,__ **** __Annie__ **

I attached the Harvard Business Review article written by Larry Huston and Nabil Sakkab. The authors write about the “Connect and Develop” approach to innovation that is referenced in Wkinomics. It is a pretty good article. I also posted this in Sakai.
 * __Jonathan:__ **

[|Connect and Develop: Inside Procter & Gamble’s New Model for Innovation - Harvard Business Review.pdf]


 * __ Chapter 1: The Art and Science of Peer Production __**


 * Wikinomics ** - new art and science of collaboration is emerging. New era of collection and participation that will “shake your windows and rattle your walls.” Bob Dylan.

We are entering the age of **participation** Weapons of mass collaboration – ie wikis, open software etc.


 * Old Web Vs. New Web **

Old: //(web 1.0 )// : was about websites and clicking around

New Web //(the web 2.0, the living web, the hypernet, the active web, the read-write web)// About communities, participation, and peering


 * *20 years from now* ** we’ll look back at this period of the early twenty-first century as a //critical// turning point in economic and social history of the world. We are entering a new age—one based on new principles, worldview, and business models where the nature of the game has drastically changed!


 * Principals of Wikinomics **

// Very different // from hierarchical, closed, secretive, and insular multinational companies that dominated the 20th century.
 * Four principals—being open, peering, sharing, and acting globally— define how 21st century corporations compete (or should compete). **

// Example: MIT’s open courseware (MIT OCW)—supports MIT’s mission to advance knowledge and education while serving the 21st century. //
 * 1. Being Open- ** Companies must be more open to opening their doors to the global talent pool that thrives outside their walls.

// Example: Linux (open software), Wikipedia //
 * 2. Peering- ** (peer production) masses of people and firms collaborate openly to drive innovation and growth in their industries. Principal of egalitarianism (although many peer-to-peer platforms have some type of structure.) Basic rules of operation are **complete opposite** of a corporate command and control hierarchy

Smart firms treat intellectual property like a //mutual fund//—they manage a balanced portfolio of IP (intellectual property) assets—some shared and some protected // Example: Skype- Skype software harnesses the collective computer power of peers, allowing them to speak with each other free of charge via the Internet. Charging for phone calls is so last century! //
 * 3. Sharing- ** firms are finding that maintaining and defending a proprietary system of intellectual property often cripples their ability to create value.

New globalization is causing and is caused by change in collaboration and the way firms innovate and produce things. // To Act Globally: //
 * 4. Acting Globally ** - not just //thinking// globally.
 * Monitor businesses developments internationally (know the world and its markets, technologies, and people)
 * Tap into the global talent pool
 * Access new markets, ideas and technology through global alliances, human capital marketplaces, and peer production

At truly global company has NO physical or regional boundaries. Many companies are multinational—not truly global


 * Outline of the rest of the book:**
 * 1) 1. Journey of “Peer Pioneers”
 * 2) 2. Ideagoras
 * 3) 3. Prosumers
 * 4) 4. New Alexandrians
 * 5) 5. Platforms for Participation
 * 6) 6. Global Plant Floor
 * 7) 7. Wiki Workplace

COLLABORATE OR PERISH!!


 * __Chapter 11: Enterprise 2.0__**


 * 4 principals reviewed here:** being open, peering, sharing, and acting globally

How should leaders go about applying Wikinomics principals in their businesses?
 * Build critical mass
 * Supply and infrastructure for collaboration
 * Take your time to get the structures and governance right
 * Make sure all participants can harvest some value
 * Abide by community norms and create conditions for trust
 * Let the process evolve
 * Don’t’ lose sight of your business objectives
 * Collaboration starts internally
 * Find the internal leadership for change
 * Hone your collaborative mind

Managers should treat Wikinomics as their playbook and harness its core principals to achieve success.
 * Mass Collaboration in the Business world**

Collaboration and openness are an ART not a science—Each Manager’s “team” will look and act differently